PinnedKenji ExplainsMy Experience as a First-Time FounderThis is the story of how I started Career Principles, an online education company with the goal of becoming a career-focused alternative to…Apr 20, 20232Apr 20, 20232
PinnedKenji ExplainsinBetter MarketingMuji: The Brand With a No-Brand StrategyUnderstanding the business model of a truly unique companyNov 20, 20208Nov 20, 20208
PinnedKenji ExplainsinBetter MarketingLessons From Red Bull’s MarketingThey sell only one product. How did they become such a powerhouse?Jul 20, 20208Jul 20, 20208
Kenji ExplainsDid you know Jeff Bezos invested in Google in 1998?He was one of the earliest investorsApr 20, 2021Apr 20, 2021
Kenji Explains5 Reasons Why Branding is ImportantAnd why it’s worth the investmentMar 24, 2021Mar 24, 2021
Kenji ExplainsinDataDrivenInvestorJapan’s $100 Billion Innovation FundThe relaunch of the world’s third-largest economyMar 16, 2021Mar 16, 2021
Kenji ExplainsinAge of AwarenessCan the fashion industry be sustainable?The latest marketing buzz wordMar 13, 2021Mar 13, 2021
Kenji ExplainsinEntrepreneurship HandbookHow The Economist Changed Its Fate Through a Witty CampaignBrand-focused vs. content-focused advertisingFeb 18, 2021Feb 18, 2021
Kenji ExplainsPricing Strategies for Your Business: Decoy Pricing vs Price AnchoringTo most of us, money is an uncomfortable topic to discuss. We’d much rather talk about sports, politics, or travel, but it’s an…Jan 21, 20214Jan 21, 20214
Kenji ExplainsWhat made H&M so successful?Lessons from the Swedish fast fashion giantJan 7, 2021Jan 7, 2021
