5 Reasons Why Branding is Important

And why it’s worth the investment

Photo by REVOLT on Unsplash

What even is branding?

“A brand is the way a company, organization, or individual is perceived by those who experience it. More than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes.” -Brian Lischer

Why is branding important?

1. Discovery

2. Retention

3. Mark-ups

4. Attracting Talent

5. Company value

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