PinnedKenji ExplainsMy Experience as a First-Time FounderThis is the story of how I started Career Principles, an online education company with the goal of becoming a career-focused alternative to…4 min read·Apr 20, 2023--2--2
PinnedKenji ExplainsinBetter MarketingMuji: The Brand With a No-Brand StrategyUnderstanding the business model of a truly unique company4 min read·Nov 20, 2020--8--8
PinnedKenji ExplainsinBetter MarketingLessons From Red Bull’s MarketingThey sell only one product. How did they become such a powerhouse?4 min read·Jul 20, 2020--8--8
Kenji ExplainsDid you know Jeff Bezos invested in Google in 1998?He was one of the earliest investors4 min read·Apr 20, 2021----
Kenji Explains5 Reasons Why Branding is ImportantAnd why it’s worth the investment4 min read·Mar 24, 2021----
Kenji ExplainsinDataDrivenInvestorJapan’s $100 Billion Innovation FundThe relaunch of the world’s third-largest economy3 min read·Mar 16, 2021----
Kenji ExplainsinAge of AwarenessCan the fashion industry be sustainable?The latest marketing buzz word4 min read·Mar 13, 2021----
Kenji ExplainsinEntrepreneurship HandbookHow The Economist Changed Its Fate Through a Witty CampaignBrand-focused vs. content-focused advertising5 min read·Feb 18, 2021----
Kenji ExplainsPricing Strategies for Your Business: Decoy Pricing vs Price AnchoringTo most of us, money is an uncomfortable topic to discuss. We’d much rather talk about sports, politics, or travel, but it’s an…6 min read·Jan 21, 2021--4--4
Kenji ExplainsWhat made H&M so successful?Lessons from the Swedish fast fashion giant5 min read·Jan 7, 2021----