They sell only one product. How did they become such a powerhouse? — Though nowhere near the sales figures of Coca-Cola, Pepsi, or Starbucks, the Red Bull brand is just as iconic. So how does a brand that only sells one product gain the same amount of recognition? What keeps them ahead of the curve? …

He was one of the earliest investors — With over 3.5 billion searches per day, Google doesn’t need much of an introduction. Many of us know about the various businesses it owns, ranging from YouTube to Android. Some of us even know it was founded by two Ph.D. students at Stanford University. …

And why it’s worth the investment — Companies like numbers. Whether it be prices, sales, or profits, they’re all quantifiable. But there’s one crucial part of a company that cannot be measured: branding. Oddly, branding isn’t really a thing. You can’t touch it, see it, or measure it. In short, it’s intangible. …

The relaunch of the world’s third-largest economy — When we think of Japan, technology is often the first thing that comes to mind. Ranging from robotics and gaming consoles to car manufacturers, it’s a nation renowned for innovation. But much to the country’s dismay, the tide is turning. When looking at the world’s top 50 companies by market…

The latest marketing buzz word — The food industry is doubling down on vegan, the automotive industry on electric, and the fashion industry on sustainable. Ironically, the latest trend in fashion is not on the runway. Instead, it’s on words. Terms such as sustainable, carbon-neutral, and eco-friendly have stolen center stage from models, designers, and stylists. …

Brand-focused vs. content-focused advertising — Not too long ago, we only had local newspapers, TV, and radio as media outlets. Today, with the rise of the internet, we’ve experienced a plethora of options ranging from online blogs to streaming services. Yet our free-time to consume all of these offerings hasn’t changed. To put it into…

To most of us, money is an uncomfortable topic to discuss. We’d much rather talk about sports, politics, or travel, but it’s an indispensable part of our livelihoods. On that note, let’s discuss pricing — a topic many businesses aren’t entirely satisfied with. Whether it’s a freelancer or a large…

Lessons from the Swedish fast fashion giant — Fashion and affordability don’t often go hand in hand. Yet H&M seems to have deciphered the riddle of combining cheap prices with the latest runway trends. Through a mixture of creative marketing, fast production, and a short product life cycle, H&M has grown into one of the most recognizable brands…

Understanding the success of a sixth-generation business — While mainstream luxury fashion brands like Gucci, Louis Vuitton, and Versace are often seen as flashy, Hermès stands out for being a family-run business deeply rooted in a tradition of craftsmanship. With products ranging from fragrances to saddlery, the brand is best known for its industry-leading leather goods. Logically, keeping…